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    <title>Rethos.com - rainforest_alliance's News Feed</title>
    <link>http://www.rethos.com/rainforest_alliance/</link>
    <description>Recent news brought to you by Rethos.com</description>
    <language>en-us</language>
    <item>
      <title>Welcome to the Rainforest Alliance SmartHouse and TreeHouse!</title>
      <category>blog</category>
      <description>&lt;p class="MsoNormal"&gt;&lt;span style="font-size: small; font-family: Garamond;"&gt;&lt;span style="font-size: 12pt; font-family: Garamond;"&gt;We&amp;rsquo;re pleased to announce the launch of the Rainforest Alliance SmartHouse and TreeHouse, two new interactive tools designed to introduce Web site visitors to the people, places and processes that stand behind production of sustainable goods.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal"&gt;&lt;span style="font-size: small; font-family: Garamond;"&gt;&lt;span style="font-size: 12pt; font-family: Garamond;"&gt;Our SmartHouse -- complete with kitchen, living room and backyard -- ...</description>
      <pubDate>Tue, 08 Jul 2008 14:34:13 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1515</link>
      <guid>http://www.rethos.com/news/view/1515</guid>
    </item>
    <item>
      <title>Rainforest Alliance Announces 2008 Honorees to be Recognized for Leadership in Sustainability and Support of Conservation Work</title>
      <category>article</category>
      <description>&lt;p&gt;The Rainforest Alliance, an international nonprofit conservation organization, is pleased to announce the 2008 honorees that will be recognized at its annual gala on May 15 at the American Museum of Natural History in New York City. The annual gala recognizes companies and individuals for their work with the Rainforest Alliance on making sustainable supply chain decisions or for their longtime support of conservation work.&lt;/p&gt;
&lt;p&gt;"We are proud to honor global leaders across sectors ranging from forest products to coffee to finance for big strides they have made in supporting sustainabil...</description>
      <pubDate>Tue, 13 May 2008 17:34:39 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1359</link>
      <guid>http://www.rethos.com/news/view/1359</guid>
    </item>
    <item>
      <title>Beijing Must Curb Use of Illegally Logged Timber, Forestry Official Says</title>
      <category>article</category>
      <description>&lt;p style="margin: 0in 0in 0pt;"&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;China's government must tighten its policies on buying illegally logged timber to set a good example for Chinese companies that largely use wood from unsustainable sources, a government forestry official said Wednesday.&lt;/p&gt;
&lt;p&gt;Only 0.3 percent of Chinese forests, or about 1.48 million acres, are certified as sustainable according to international standards, said Lu Wenming, chief of international cooperation at the Chinese Academy of Forestry. Additionally, only 501 Chinese companies purchase their timber from internationally certified sources...</description>
      <pubDate>Fri, 02 May 2008 11:17:30 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1336</link>
      <guid>http://www.rethos.com/news/view/1336</guid>
    </item>
    <item>
      <title>Merrill Lynch's Carbon Bet: Why a Wall Street Firm Wants to Save Forests in Sumatra</title>
      <category>article</category>
      <description>&lt;p&gt;The business of "carbon farming" is growing fast -- and Merrill Lynch is the latest big company to bet that it will become profitable.&lt;/p&gt;
&lt;p&gt;What's carbon farming, you ask? It's a business designed to recognize the value created when trees store carbon dioxide and prevent global warming. So people who plant new trees or prevent existing trees from destruction can get paid for doing so.&lt;/p&gt;
&lt;p&gt;That doesn't mean that the tree in your backyard or mine will help pay college tuition or fund a 401(k). For now, the payments are going to villagers in the developing world who agree to protect ...</description>
      <pubDate>Wed, 23 Apr 2008 17:56:39 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1311</link>
      <guid>http://www.rethos.com/news/view/1311</guid>
    </item>
    <item>
      <title>Rainforest Alliance Finds Sustainably Certified Forests Have Fewer Wildfires</title>
      <category>article</category>
      <description>&lt;p&gt;We already knew that certifying forestry projects under the &lt;a href="http://www.fsc.org/en/"&gt;Forest Stewardship Council&lt;/a&gt; (FSC) certification standards was a &lt;a href="http://www.treehugger.com/files/2007/10/wood_constructi_1.php"&gt;good idea&lt;/a&gt;. Now a &lt;a href="http://www.treehugger.com/files/2008/04/www.rainforest-alliance.org/resources.cfm?id=research_analyses"&gt;new study&lt;/a&gt; by the Rainforest Alliance in &lt;a href="http://www.rainforest-alliance.org/locations/guatemala.html"&gt;Guatemala&lt;/a&gt; tells us that forest concessions managed in compliance with FSC
certification standards have seen f...</description>
      <pubDate>Tue, 08 Apr 2008 12:42:18 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1271</link>
      <guid>http://www.rethos.com/news/view/1271</guid>
    </item>
    <item>
      <title>Elite Flowers: Growing a Better Bloom</title>
      <category>blog</category>
      <description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0in 0in 0pt;"&gt;&lt;span style="font-size: small;"&gt;&lt;font face="Times New Roman"&gt;&lt;em style="mso-bidi-font-style: normal;"&gt;Robert Goodier&lt;/em&gt;&lt;em style="mso-bidi-font-style: normal;"&gt; is a communications coordinator for the Rainforest Alliance, based in our Guatemala City office. In February 2008, he traveled to Facatativ&amp;aacute;, Colombia to visit Elite, a flower farm that was recently awarded Rainforest Alliance certification. Here, he recounts the experience.&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class="MsoNormal" style="margin: 0in 0in 0pt; text-indent: ...</description>
      <pubDate>Thu, 03 Apr 2008 15:42:18 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1264</link>
      <guid>http://www.rethos.com/news/view/1264</guid>
    </item>
    <item>
      <title>Monkey gets big-screen tea break</title>
      <category>article</category>
      <description>&lt;h1&gt;&lt;strong&gt;&lt;span style="font-size: 18pt; font-family: Garamond;"&gt;Monkey gets big-screen tea break&lt;/span&gt;&lt;/strong&gt;&lt;/h1&gt;
&lt;p&gt;&lt;span style="font-size: 16pt; font-family: Garamond;"&gt;Monkey, the star of the
fondly-remembered ITV Digital ad campaigns and the current face of PG Tips, is
to appear in a Michael Palin-esque cinema extravaganza this Easter.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-size: 16pt; font-family: Garamond;"&gt;In a film called "&lt;/span&gt;&lt;span style="font-size: 16pt; font-family: Garamond;"&gt;&lt;a href="http://www.guardian.co.uk/media/2008/mar/04/advertising"&gt;"A Tale of
Two Continents"&lt;/a&gt;&lt;...</description>
      <pubDate>Thu, 13 Mar 2008 14:51:21 -0400</pubDate>
      <link>http://www.rethos.com/news/view/1208</link>
      <guid>http://www.rethos.com/news/view/1208</guid>
    </item>
    <item>
      <title>Can You Picture Sustainability?</title>
      <category>blog</category>
      <description>&lt;p&gt;What comes to mind when you picture conservation? Migratory birds nesting in the shade canopy of a coffee farm? A red-eyed tree frog in the rainforest? The Rainforest Alliance invites shutterbugs to &lt;a href="http://www.raphotocontest.org/" target="_blank"&gt;&lt;span style="color: #578270;"&gt;enter photos&lt;/span&gt;&lt;/a&gt; that are illustrative of our conservation work in agriculture, forestry and tourism in the first "Picture Sustainability" photo contest. One grand prize winner will receive a package including a seven-day trip to the Ecuador and the Galapagos Islands, courtesy&amp;nbsp;of Via Natura, Aer...</description>
      <pubDate>Wed, 20 Feb 2008 12:14:55 -0500</pubDate>
      <link>http://www.rethos.com/news/view/1140</link>
      <guid>http://www.rethos.com/news/view/1140</guid>
    </item>
    <item>
      <title>Tell us what you think about eco-tourism!</title>
      <category>blog</category>
      <description>&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Please help the Rainforest Alliance promote sustainable tourism by taking a short &lt;a href="http://www.surveymonkey.com/s.aspx?sm=hqc0aSgyaApLM2gKRt0TEQ_3d_3d" target="_blank"&gt;&lt;span style="color: #578270;"&gt;survey&lt;/span&gt;&lt;/a&gt; on your travel habits. The data gathered from the questionnaire will be used to create awareness about eco-friendly travel.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <pubDate>Wed, 20 Feb 2008 12:01:36 -0500</pubDate>
      <link>http://www.rethos.com/news/view/1139</link>
      <guid>http://www.rethos.com/news/view/1139</guid>
    </item>
    <item>
      <title>Time to brew up a sustainable cuppa</title>
      <category>article</category>
      <description>&lt;p&gt;Unilever, which buys 12 per cent of the world&amp;#8217;s tea, is pioneering sustainable production in the face of falling prices.&lt;/p&gt;


	&lt;p&gt;By Karen Attwood&lt;/p&gt;


	&lt;p&gt;The world&amp;#8217;s largest tea company, Unilever, which makes PG Tips and Lipton, is currently on a mission &#226;&#8364;&#8220; to transform the tea industry by making it sustainable, changing the lives of the workers for the better along the way.&lt;/p&gt;


	&lt;p&gt;The average Briton consumes 1,000 cups of tea a year, but how many of us give a thought to where it comes from?
The global tea industry is beset with problems. While most commodities are so...</description>
      <pubDate>Fri, 07 Dec 2007 16:26:08 -0500</pubDate>
      <link>http://www.rethos.com/news/view/840</link>
      <guid>http://www.rethos.com/news/view/840</guid>
    </item>
    <item>
      <title>Rainforest Alliance Sustainable Agriculture</title>
      <category>audio_video</category>
      <description>&lt;p&gt;An overview of the work of the Rainforest Alliance&amp;#8217;s sustainable agriculture department.&lt;/p&gt;</description>
      <pubDate>Thu, 11 Oct 2007 14:04:44 -0400</pubDate>
      <link>http://www.rethos.com/news/view/481</link>
      <guid>http://www.rethos.com/news/view/481</guid>
    </item>
    <item>
      <title>Rainforest Alliance Overview</title>
      <category>audio_video</category>
      <description>&lt;p&gt;An overview of the work of the Rainforest Alliance. (more)&lt;/p&gt;</description>
      <pubDate>Thu, 11 Oct 2007 13:45:15 -0400</pubDate>
      <link>http://www.rethos.com/news/view/480</link>
      <guid>http://www.rethos.com/news/view/480</guid>
    </item>
    <item>
      <title>Rainforest Alliance Sustainable Agriculture</title>
      <category>audio_video</category>
      <description>&lt;p&gt;An overview of the work of the Rainforest Alliance&amp;#8217;s sustainable agriculture department.&lt;/p&gt;</description>
      <pubDate>Wed, 03 Oct 2007 10:37:04 -0400</pubDate>
      <link>http://www.rethos.com/news/view/422</link>
      <guid>http://www.rethos.com/news/view/422</guid>
    </item>
    <item>
      <title>Rainforest Alliance Overview</title>
      <category>audio_video</category>
      <description>&lt;p&gt;An overview of the work of the Rainforest Alliance.&lt;/p&gt;</description>
      <pubDate>Wed, 03 Oct 2007 10:19:23 -0400</pubDate>
      <link>http://www.rethos.com/news/view/420</link>
      <guid>http://www.rethos.com/news/view/420</guid>
    </item>
    <item>
      <title>New Menus, New Mission for Breakfast</title>
      <category>article</category>
      <description>&lt;p&gt;September 17, 2007&lt;/p&gt;


	&lt;p&gt;&lt;span class="caps"&gt;PITY&lt;/span&gt; the executive whose life is filled with crammed planes, missed connections and a workday that begins early and lasts as long as the Internet connection holds up.&lt;/p&gt;


	&lt;p&gt;Against that backdrop, the food that starts a business traveler&#226;&#8364;&#8482;s day is particularly important. And the hotel industry is catching on, creating menus that emphasize health, renewal and, especially, a better grade of coffee.&lt;/p&gt;


	&lt;p&gt;Hotel cooks are brewing coffee from organic sources and preparing healthier so-called functional foods. And though no hotel w...</description>
      <pubDate>Wed, 19 Sep 2007 15:57:18 -0400</pubDate>
      <link>http://www.rethos.com/news/view/304</link>
      <guid>http://www.rethos.com/news/view/304</guid>
    </item>
    <item>
      <title>Rainforest Alliance &amp; the Madison School</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Members of the Rainforest Alliance&#226;&#8364;&#8482;s education department work with faculty members of the Madison Street School in Bridgeport, Connecticut to teach children about environmental conservation and involve them in it. Check out the video here!&lt;/p&gt;</description>
      <pubDate>Thu, 13 Sep 2007 11:41:18 -0400</pubDate>
      <link>http://www.rethos.com/news/view/217</link>
      <guid>http://www.rethos.com/news/view/217</guid>
    </item>
    <item>
      <title>Rainforest Alliance Certified Farms in Colombia</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Tensie Whelan, executive director of the Rainforest Alliance, visits farms in Colombia that have been certified by the environmental organization. Watch the video!&lt;/p&gt;</description>
      <pubDate>Thu, 13 Sep 2007 11:37:04 -0400</pubDate>
      <link>http://www.rethos.com/news/view/216</link>
      <guid>http://www.rethos.com/news/view/216</guid>
    </item>
    <item>
      <title>Rainforest Alliance &amp; the Quitman Street Community School</title>
      <category>audio_video</category>
      <description>&lt;p&gt;Members of the Rainforest Alliance&amp;#8217;s education department work with faculty members of the Quitman Street Community School in Newark, NJ to teach children about environmental conservation and involve them in it.  Check out the video here!&lt;/p&gt;</description>
      <pubDate>Thu, 13 Sep 2007 11:34:26 -0400</pubDate>
      <link>http://www.rethos.com/news/view/215</link>
      <guid>http://www.rethos.com/news/view/215</guid>
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